Digital & Technology

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Winner: Baylor Health Care System – Baylor Health Care System Online Newsroom To help fill the void of shrunken newsroom budgets and staff, Baylor Health Care System launched a newsroom in January 2011 offering media… Continued

Winner: The Axis Agency – #Chevycrawls Takes South Florida by Storm To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to… Continued