Digital & Technology

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.