Digital & Technology

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?