Digital & Technology

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.