Digital & Technology

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

PR News and D S Simon Productions filmed the 12-part Social Media Mavens Series in New York City on June 22.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.