Digital & Technology

PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

Winner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level?  That where the idea for the Ritz Carlton… Continued

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.

Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.