Digital & Technology

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.

In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

Tim Haran of USANA Health Sciences and Priya Ramesh of CRT/tanaka discuss the importance of using photos and timing posts to keep fans interested on Facebook.

Tim Haran of USANA Health Sciences and Priya Ramesh of CRT/tanaka discuss the importance of using photos and timing posts to keep fans interested on Facebook.

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.