Digital & Technology

On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate.

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.

What happens if spam filters catch your press release? The answer is simple: nothing.

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the… Continued

Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?

Facebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors.

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.

As a communications professional you have one primary goal—communicating your message.