Digital & Technology

Marketing Florida’s inviting beaches and sun-dappled weather is an easy sell, but the real challenge is finding the best way to remind people to visit when its not peak season.

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.

This is what it takes to create the story that goes viral on social media.

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.

I’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind.

Even if you don’t share the company’s belief in the inherent, liberating benefits to humanity of Facebook, it’s hard to deny the power of the social network to expand the reach of brands to new audiences. And when we say brands, we don’t mean just B2C brands.

Engagement and ingenuity ruled the day at PR News’ 2013 Digital PR Awards luncheon, as more than 200 agency and in-house PR executives gathered to celebrate the top digital campaigns of the past year at New York’s Grand Hyatt on Nov. 5, 2013.

The Major League Baseball Fan Cave generated nearly three times as many media impressions in 2012 (4.4 billion vs. 1.5 billion in 2011) compared to 2011, and its social media impressions grew by a whopping 730% (1.7 billion vs. 230 million).

The Cap’n Crunch brand, with the help of agency HUGE, was able to capitalize on a Reddit item saying Cap’n Crunch was not a real captain, using the online “controversy” to boost the brand’s online presence and garner international media coverage.