Digital & Technology

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.

Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose.

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube.

With the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility.

Leaders in social media for internal communications may offer useful lessons for the rest of us.

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.