Digital & Technology

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz.

Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them.

Although the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets.

Be sure you are getting the most out of Twitter by embracing these key tips.

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.

As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher.

In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet.

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.