Digital & Technology

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message​.

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had

To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.

In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.

In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.

The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.

Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand. 

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.