Digital & Technology

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Do This One Simple Thing Every Day for a Picture-Perfect PR Life

January 13th, 2019 by

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is… Continued

Here’s Where Communicators are Hoping to Invest More Resources

October 24th, 2018 by

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in… Continued

The Big Rethink for Communicators Ready for Real Change

June 11th, 2018 by

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed… Continued

Chart Porn and the PR Condition

April 23rd, 2018 by

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s like one big therapy session… Continued

2018: The Year the Community and Conversation Influencer Model Got Real

April 19th, 2018 by

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which… Continued

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

February 26th, 2018 by

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.… Continued

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn… Continued

Things Are Looking Up for Communicators (A Note to PR News Readers)

January 8th, 2018 by

There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the… Continued

Communicators Need to Find Their Voice to Better Define Their Value

December 4th, 2017 by

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions… Continued

What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator

October 30th, 2017 by

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and… Continued