Crisis Management

Taming the Social Media Beast in the Midst of a Crisis

July 20th, 2009 by

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued

Capitalizing on the New Crisis Timeline: Issues Management in the Social Media Age

July 13th, 2009 by

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies… Continued

Lessons From the Apple/Jobs Controversy

June 29th, 2009 by

Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a… Continued

ASSESSING YOUR ORGANIZATION’S RISKS

June 22nd, 2009 by

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued

Risky Business: Managing Issues to Protect Reputation & Build Brand Equity

June 22nd, 2009 by

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued

Crafting Compelling Messages That Resonate

June 15th, 2009 by

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the… Continued

Top Guns: Reputation Management Strategies From CorpComm Elite

May 25th, 2009 by

On May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It’s a public relations coup by any… Continued

WITH MEDIA RELATIONS, TRANSPARENCY IS EVERYTHING

May 25th, 2009 by

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PRprofessionals must also follow this mandate when dealing with the media, particularly… Continued

Case Study: Writers Guild of America East Strikes Back With Communications

May 25th, 2009 by

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits.

Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy

May 18th, 2009 by

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued