Crisis Management

With so many companies expecting layoffs during the pandemic, how can communicators make sure speculation about job cuts doesn’t end up in the media before about-to-be-furloughed employees are alerted? We offer a bevy of tips and tactics.

Public relations crisis management counsels that brands should own their mistakes promptly, apologize when there are victims and communicate how they are making things right. Red Lobster’s CEO Kim Lopdrup did that yesterday. For many… Continued

The early portion of this morning’s Senate Health, Education, Labor & Pension (HELP) Committee hearing didn’t produce the communication bombshells some had anticipated when a NY Times article late last evening revealed a portion of… Continued

Even though health and safety are top priorities during the coronavirus, it is not time to abandon diversity and inclusion (D&I). Unfortunately, many companies are failing to communicate D&I messages to employees at this moment. Yet protecting employee health and well-being while promoting D&I are, in fact, mutually supportive.

Coronavirus is changing so many things, internal communications included, argues Jesse Hamlin, who runs corporate communications at Avalara, the global tax firm. As the pandemic continues, internal communicators will need to monitor the needs of employees so messaging can adapt to the changing conditions.

Shanghai Disneyland reopened today, with plenty of eyes watching. As parts of the world attempt to emerge from lockdown and stay-at-home orders, onlookers wonder how opening the gates to large destinations like Disneyland will unfold,… Continued

If real life were like the movies, then when the President of the United States and the Vice President were exposed to a potentially deadly virus, the script would have the White House press secretary… Continued

The coronavirus has shined a spotlight on heretofore unheralded people and things. Cleaning and transport staff, fast-food and supermarket workers now are essential employees. Finally. Also essential are healthcare workers, some of whom have ascended… Continued

With reopening touching so many industries, there is no one-size-fits-all communications strategy. But communicators will be left holding the mic, responsible for over-communicating policies and practices to employees, customers and other stakeholders. Here are tips to help.

It never hurts to revisit crisis operating procedures, particularly as they relate to social media. (In fact, with so many projects on pause, now may be the ideal time to rethink your crisis response.) These tips should prove useful as you audit your internal social media processes to stay resilient amid a communications crisis.