PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.
Crisis Management
2013 PR Agency Elite Awards: Crisis Management
September 10th, 2013 by Matthew SchwartzWinner: APCO Worldwide By sticking with a formula consisting of a global 24/7 team committed to client services, APCO Worldwide helps brands to navigate crises and preserve their reputations. The Washington, D.C.-based agency is conditioned… Continued
2013 PR Agency Elite Awards: Reputation Management
September 10th, 2013 by Matthew SchwartzWinner: MWW MWW takes its clients’ reputations pretty seriously. Nothing Earth-shattering there; all PR agencies say that. But MWW goes well beyond bromides about clients’ reputations, thanks to the agency’s Total Stakeholder Approach. It’s a… Continued
How to Ensure Your Message Gets Across in a Televised Interview
September 10th, 2013 by Lucia DavisIf your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
Chobani’s Crisis Communications Strategy: So Far, So Good
September 5th, 2013 by Caysey WeltonNot more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance.
Klout Loses Clout Thanks to Shortsighted Tweet
August 30th, 2013 by Caysey WeltonSocial media ranking tool, Klout, is in hot water over a tasteless tweet.
Bad News for Fast Food Corporations
August 29th, 2013 by Caysey WeltonReports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages.
When the Picture Doesn’t Match the Story
August 28th, 2013 by Tony SilberIn the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued
You’ve Made it Through a PR Crisis, But Did You Plan for the Aftermath?
August 26th, 2013 by PRNEWSFacebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organization
5 Media Relations Tips to Memorize During a Crisis
August 19th, 2013 by Lucia DavisCrises can happen when you least expect it, and it can be tempting to run around panicking, shouting “Danger, Will Robinson!” and eventually collapsing into a heap. Don’t do that.