Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred.
Crisis Management
4 Ways to Prepare for a Social Media Crisis
September 10th, 2014 by5 Keys to Successful Workplace Crisis Communications
September 9th, 2014 byWhether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message management.
Racist Email Comments Force Atlanta Hawks Owner to Sell Team
September 8th, 2014 byAs the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email.
PR Insider: 8 Tips for Effective Crisis Planning
September 8th, 2014 by Carrie FoxYou have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.
Malaysia Airlines Apologizes for Ill-Advised ‘Bucket List’ Promo
September 4th, 2014 byThis week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the “My Ultimate Bucket List Campaign.”
4 Key Elements of a Crisis Communications Team
September 3rd, 2014 by Richard BrownellThere are certain qualities that should stand out among candidates when assembling a crisis communications team.
Is Your Cloud Safe? Celebrity Nude Photo Hack Prompts Security Worries
September 2nd, 2014 byThe Internet lost its collective mind this weekend, when a massive cache of celebrity nude photos was leaked.
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued
NFL’s New Domestic Violence Policy: From Bad PR, a Second Try
August 29th, 2014 by Richard BrownellThe NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.
Don’t Avoid Activists on Social Media, Join the Conversation
August 28th, 2014 by Richard BrownellWhen consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.