Corporate Social Responsibility

Corporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs.

For companies with a real contribution to make to the energy debate, helping the right audiences see the clien through the greenwash is absolutely the price of admission.

Why communicators who are launching green initiatives need to address the needs of multiple stakeholders.

CSR reporting cannot be the end all and be all. It helps companies identify issues and promote what they are doing well all at the same time. But to have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles.

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50%… Continued

To facilitate policies and campaigns focused on energy, smart companies engaged in the energy policy debate should focus on overcoming three obstacles.

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

CSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program:

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks: