t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority.
Corporate Social Responsibility
Why Should Luxury Companies Care about Sustainability and Social Responsibility?
November 23rd, 2009 by PRNEWSRunning a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds… Continued
Honoring CDC’s Efforts to Manage and Contain a Pandemic
November 16th, 2009 by PRNEWSOn November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner.
CSR or So What? The Smart Way to Being Socially Responsible
November 9th, 2009 by PRNEWSCSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation.
Consumers Expect Brands to Support Causes
November 4th, 2009 by PRNEWSEven though consumer spending has ebbed since the downturn, many still expect companies to partake in charitable giving.
How to Launch a Green Platform and Win Stakeholder Confidence
November 2nd, 2009 by PRNEWSIf you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind.
Best Practices to Creating an Effective CSR Report
October 26th, 2009 by PRNEWSCSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.
Despite Recession, Consumers Still Spend on Socially Conscious Brands
October 21st, 2009 by PRNEWSA new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.
How to Launch a Green Platform and Win Stakeholder Confidence
October 20th, 2009 by PRNEWSInaugurating green efforts won’t work unless you have stakeholder buy-in.
Going, Going, Gone: How to Go Green Without Greenwashing
October 19th, 2009 by PRNEWSHow to tell an authentic environmental story without resorting to greenwashing