More than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to their communities.
Corporate Social Responsibility
More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment
February 22nd, 2011 by PRNEWSAccording to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.
How to Create On-Point CSR Reports That Pop
February 14th, 2011 by James Epstein-ReevesReporting your organization’s CSR efforts has become an essential part of its "story." Here are six strategic and tactical pitfalls to look out for when planning and executing a CSR report.
A Single Voice: Accelerating the Evolution from Employee to Brand Ambassador
February 14th, 2011 by PRNEWSWithout the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging.
Strategic Partnerships: Philanthropy’s New Normal
February 7th, 2011 by Mike McDougallCorporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.
PR News Shout-Out: Natalie Harper and Donovan Creative
January 31st, 2011 by PRNEWSA new PR News feature recognizes recent great work done by individuals and/or teams. First up: An Edmonton agency "huddles up" for successful cause campaign.
CEOs Hitting the Trail for Top-Tier Events
January 31st, 2011 by PRNEWSThought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.
Quarterly Retweets: Investor Relations Pros Should Think Digitally—and Globally
January 31st, 2011 by PRNEWSWhile digital trends and tools are rapidly altering the ways investor relations pros communicate, more traditional outreach and an enlightened worldview can’t be overlooked.
Data Point: The Top Corporate Citizens and Their Presence on Facebook
January 24th, 2011 by PRNEWSWe track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.
PR News Announces CSR Awards Finalists
January 17th, 2011 by PRNEWSAs CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees.