If you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind.
Corporate Social Responsibility
Best Practices to Creating an Effective CSR Report
October 26th, 2009 by PRNEWSCSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.
Despite Recession, Consumers Still Spend on Socially Conscious Brands
October 21st, 2009 by PRNEWSA new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.
How to Launch a Green Platform and Win Stakeholder Confidence
October 20th, 2009 by PRNEWSInaugurating green efforts won’t work unless you have stakeholder buy-in.
Going, Going, Gone: How to Go Green Without Greenwashing
October 19th, 2009 by PRNEWSHow to tell an authentic environmental story without resorting to greenwashing
Getting On The CSR Bandwagon: What PR Pros Should Do
October 12th, 2009 by PRNEWSHow PR professionals can secure C-suite buy-in for CSR initiatives
Making a Campaign Bigger With a Sustainable Hook
October 5th, 2009 by PRNEWSHow Aflac elevated its cause branding campaign to a higher level
Citizenship Critical, Recession or Not
September 29th, 2009 by PRNEWSBolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.
Moving Sustainability Forward
September 21st, 2009 by PRNEWSForget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.
Green Building Employees More Productive Than Non-Green Counterparts
September 15th, 2009 by PRNEWSAn provocative new study buttresses claims that green is better.