According to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224… Continued
Corporate Social Responsibility
Dealing with the Rise of Green Consumer
June 1st, 2009 by PRNEWSFor decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies).… Continued
Integrating CSR Into Your Business
May 27th, 2009 by Iris DorbianAt no other moment in history has the awareness and demand of “green” been greater for both companies and consumers. Consumers are concerned about unpredictable prices at the gas pump, increasing energy bills, questions about… Continued
Don’t Talk About Green
May 27th, 2009 by PRNEWSAnd while we’re at it, let’s not talk about climate change, environmentalism or being socially responsible. Instead, let’s talk about efficiency and reflecting the true cost of our lifestyle choices in our product prices. This… Continued
SR Continues to Deliver Strong Returns
May 26th, 2009 by PRNEWSTimes are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so… Continued
Best Practices for Philanthropic Employee Relations Initiatives
May 18th, 2009 by PRNEWSWhen looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project… Continued
Debunking the Myths of Avoiding CSR Efforts
May 14th, 2009 by PRNEWSThere are all sorts of excuses—mainly myths—to avoid implementing CSR initiatives: Myth # 1 – CSR will hurt your bottom line. Truth – CSR will help save money and save the environment. In 2002 Xerox’s waste… Continued
More Than Half of Shoppers Consider Sustainability
May 12th, 2009 by PRNEWSAccording to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte, fifty-four percent of shoppers demonstrated that they actively consider environmental sustainability characteristics in their buying decisions. But while shoppers are often… Continued
Green Products Reign in a Poor Economy
May 11th, 2009 by PRNEWSIn this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely… Continued
Turning the Corner: How Employers are Helping Staff Green Their Daily Commute
May 5th, 2009 by PRNEWSEmployers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued