Corporate Social Responsibility

To facilitate policies and campaigns focused on energy, smart companies engaged in the energy policy debate should focus on overcoming three obstacles.

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.

CSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program:

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks:

Known long ago for Morse code, today’s Western Union is synonymous with another M word: migration. Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home.

What companies should consider when executing a global CSR effort.

Remember when your parents told you: “It’s not what’s on the outside that counts, but what you have inside that really matters?”  Corporate America is adhering to that same sage advice. A closer look at… Continued

How going green can reap positive benefits for your bottom line.

For those not experiencing eco-angst or green fatigue, have you considered that first impression when you enter a green conversation? Are you prepared for how it may affect your reputation as well as those of your clients?

t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority.