Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values.
Corporate Social Responsibility
Developing and Implementing Effective CSR/Sustainability Programs That Have Value and Impact
February 23rd, 2010 by PRNEWSCorporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs.
Opportunity from Conflict: Smart Engagement in the Energy Policy Debate
February 16th, 2010 by PRNEWSFor companies with a real contribution to make to the energy debate, helping the right audiences see the clien through the greenwash is absolutely the price of admission.
Define Green Success for Multiple Stakeholders Before an Initiative’s Launch
February 8th, 2010 by PRNEWSWhy communicators who are launching green initiatives need to address the needs of multiple stakeholders.
The CSR Reporting Journey: How to Move Internal Stakeholders From Support to Understanding and Action
February 1st, 2010 by PRNEWSCSR reporting cannot be the end all and be all. It helps companies identify issues and promote what they are doing well all at the same time. But to have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.
Green Agenda: Convert Awareness to Action
January 25th, 2010 by PRNEWSAs the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles.
PR and Marketing Clashing Over Green Initiatives
January 19th, 2010 by PRNEWSAccording to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50%… Continued
Best Practices for Implementing and Encouraging Energy Initiatives
January 13th, 2010 by PRNEWSTo facilitate policies and campaigns focused on energy, smart companies engaged in the energy policy debate should focus on overcoming three obstacles.
It’s All Location When it Comes to Corporate Citizenship
January 11th, 2010 by PRNEWSThe world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University.
Best Research Practices for Sustainability Initiatives and other Corporate Social Responsibility Programs
January 4th, 2010 by PRNEWSCSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program: