Corporate Social Responsibility

PR News Honors Winners of Legal PR Awards

March 7th, 2011 by

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.

U.S. Companies Missing Opportunities to Build Loyalty With Latinos

February 28th, 2011 by

More than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to their communities.

More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment

February 22nd, 2011 by

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.

How to Create On-Point CSR Reports That Pop

February 14th, 2011 by

Reporting your organization’s CSR efforts has become an essential part of its "story." Here are six strategic and tactical pitfalls to look out for when planning and executing a CSR report.

A Single Voice: Accelerating the Evolution from Employee to Brand Ambassador

February 14th, 2011 by

Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging.

Strategic Partnerships: Philanthropy’s New Normal

February 7th, 2011 by

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.

PR News Shout-Out: Natalie Harper and Donovan Creative

January 31st, 2011 by

A new PR News feature recognizes recent great work done by individuals and/or teams. First up: An Edmonton agency "huddles up" for successful cause campaign.

CEOs Hitting the Trail for Top-Tier Events

January 31st, 2011 by

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.

Quarterly Retweets: Investor Relations Pros Should Think Digitally—and Globally

January 31st, 2011 by

While digital trends and tools are rapidly altering the ways investor relations pros communicate, more traditional outreach and an enlightened worldview can’t be overlooked.

Data Point: The Top Corporate Citizens and Their Presence on Facebook

January 24th, 2011 by

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.