Corporate Social Responsibility

Winner: Bridgestone & Meals on Wheels – Together, Let’s Drive Away Senior Hunger Bridgestone joined with the Meals on Wheels Association of America to help raise awareness of the fact that 6 million seniors face… Continued

More than 13,000 students in grades K-2, 3-5 and 6-8 took up the
Siemens We Can Change the World Challenge to research an environmental issue and create a solution using Discovery Education’s Web-based curriculum tools.

During the Copenhagen climate conference, Cone partnered with Timberland for an extensive outreach campaign that garnered major media placements and elevated the brand’s environmental reputation.

Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.

Winner: Lesser, Lesser, Landy & Smith, PLLC – Business Builds Community, Community Builds Business Lesser, Lesser, Landy & Smith, PLLC makes community stewardship, advocacy and philanthropy a key firm philosophy, mission and integral business practice.… Continued

Honeywell Hometown Solutions and Weber Shandwick earned worldwide coverage of Honeywell’s rebuilding project for a local public school in Haiti following the catastrophic 2010 earthquake.

Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts.

Winner: Caffeine Communications/Warshafsky Law Firm – Don’t Risk It Caffeine Communications was charged with driving the public’s awareness of personal injury law firm Warshafsky. Research conducted by Caffeine showed the need for a program that… Continued

Lockheed Martin’s Go Green Campaign covered a wide range of environmental initiatives, from reducing the company’s impact in water usage, landfill waste and energy usage to to creating 150 Green Zones, including one in Afghanistan.

Southwest Airlines’ ‘One Report’ integrated financial performance with a complete picture of the company’s sustainability practices.