Winner: The Hershey Company CSR Report 2009
Emphasising its performance on key economic, social and environmental issues that comprise its CSR program, Hershey’s report features ample images and graphic elements that not only illuminate its citizenship effort, but its iconic products as well. The 2009 CSR Report also marked the first time the company applied Global Reporting Initiative guidelines. GRI transparency was a top priority, with an index that called out indicators that were fully, partially or not addressed.
The Hershey’s report was built upon a CSR framework that includes environment, community, marketplace and workplace. Particularly compelling are sections on the challenges of sourcing cocoa in West Africa, South America and Asia, and quotes from employees about their community efforts. The report is also condensed into brochure form and provided to Hershey shareholders. —SVC
Honorable Mentions:
American Airlines - Corporate Responsibility Report: Triple play of economic, ecological and CSR topics makes the American Airlines report its most comprehensive yet.
ArcelorMittal – Our Progress Towards Safe Sustainable Steel: Compelling images of construction projects utilizing ArcelorMittal's sustainable steel increases the impact of AM's environmental contributions.
Medtronic – 2010 Corporate Citizenship Report: Medtronic increased its Global Reporting Initiative performance indicators from 32 in 2008 to 39 in 2010. The online-only publication is translated into six languages.
Waggener Edstrom Worldwide, Inc. – Sustainability CSR Report: Metrics-heavy 2009 report focused on people, communities, the
environment and client services.