Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.
Corporate Social Responsibility
2012 Communications Budgets: What’s In? What’s Out?
July 18th, 2011 by PRNEWSIt’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down
July 18th, 2011 by PRNEWSâ–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued
Financial Sector Dominates ‘Black List’ Transparency Ranking
July 17th, 2011 by PRNEWSThe financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.
CSR Reporting: Data Is Only a Third of the Communications Equation
July 11th, 2011 by PRNEWSWhile it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.
Another Good Reason for Doing Good
July 1st, 2011 by PRNEWSA new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.
The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success
June 6th, 2011 by Shaun Smith and Andy MilliganComprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
Procter & Gamble Thinks Outside the Checkbook
June 3rd, 2011 by PRNEWSTide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.
Management POV: Mark Organizational Milestones by Giving Back
May 30th, 2011 by Luke LambertOrganizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives.
The State of Financial Comms: Adjusting to the ‘New Normal’
May 23rd, 2011 by PRNEWSWhile financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.