Corporate Responsibility

Green Business: From Risk Management To Opportunity Capitalization

August 12th, 2008 by

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

College Students Prefer Socially Conscious/Eco-Friendly Brands, says New Study

August 7th, 2008 by

According to a  Alloy Media + Marketing’s 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year … Continued

Greening the Landscape of Modern-day Businesses

August 4th, 2008 by

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued

Gen Y’s Fave Green Brands

August 4th, 2008 by

According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y’ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel,… Continued

Going Green: Five Elements to Consider

July 28th, 2008 by

If your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What… Continued

“Corporate Sustainability” No Longer an Oxymoron

July 28th, 2008 by

A report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the… Continued

Going Green Without Greenwashing

July 28th, 2008 by

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued

Best Practices for Launching a Successful Corporate Volunteerism Program

July 21st, 2008 by

Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key… Continued

Corporate Philanthropy: Lessons Learned

July 21st, 2008 by

Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations… Continued

Building Internal Partnerships: Getting your Corporate Board Involved in Your Company’s Philanthropic Strategy

July 21st, 2008 by

Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the… Continued