Corporate Social Responsibility

The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives.

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities.

The Last Text, AT&T’s 10-minute film featuring real accounts of how lives were affected by texting while driving, earned a Good Morning America exclusive and 62,000 pledges to stop the habit.

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.