Corporate Social Responsibility

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.

If you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

UPS A recognized world leader in corporate social responsibility, UPS has for the fourth consecutive year earned the number one ranking in the consumer shipping category of the Climate Counts Company Scorecard. UPS tied for… Continued

Winner: Toys R US – Fighting Childhood Cancer, One Cup at a Time In 2012, Toys “R” Us and Toys “R” Us Children’s Fund partnered for the second consecutive year with Alex’s Lemonade Stand Foundation… Continued

Winner:  Merck 2011 Corporate Responsibility Report For communications execs who want to improve the health of their CSR reports, pharmaceutical giant Merck may have what ails you. The company’s 2011 Corporate Responsibility Report provides stakeholders… Continued