Corporate Social Responsibility


Employee-Driven CSR Hedges Against ‘The Great Resignation’

February 28th, 2022 by

Thoughtful CSR is good on its own. However, as workers demand alignment with corporate values, CSR programs that feature employee choice are big draws.

Take a Broad View of Increased Media Coverage of Climate and Sustainability

February 24th, 2022 by

We asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.

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Advertising Week New York: Purpose Should be the Norm, Not a Niche

October 21st, 2021 by

At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.

Climate Crisis 2021: Considerations for Communicators

September 29th, 2021 by

Companies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?

Aim Wisely When Reacting to Texas Abortion Law Boycotts 

September 7th, 2021 by

Purpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.

Airbnb’s Afghanistan Housing Offer Meets CSR Criteria

August 25th, 2021 by

Airbnb’s example proves that when it comes to effective CSR, writing a check and issuing a press release simply aren’t enough.

As UN Report Raises Stakes, Some Basics of Green Communication

August 10th, 2021 by

With the UN report (Aug. 9), sustainability’s visibility gets another boost. Yet it’s not a slam dunk for brands to communicate sustainability practices. Here are ways they can succeed.

Matching CSR with Corporate Values

July 22nd, 2021 by

For some consumers, a great product isn’t enough. When given an option, they’ll choose something from companies whose social purposes align with their values. Based on content during PRNEWS’ Media Relations Virtual Event, this trend… Continued

Former Trump PR Pro Urges CEOs to Push Unity on Social Stands

July 20th, 2021 by

Crisis Insider contributor Brett Bruen talks with Alyssa Farah, former President Trump’s director of communication, about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.

How PR Pros Can Prepare for Climate Communication

July 9th, 2021 by

Climate again is gaining in media coverage and public interest. The subject is gaining momentum in several venues, including at companies. Communicators need to be prepared.