Corporate Responsibility

2372495_1280x720

Heroes That Made Their Brands Proud in Harvey’s Wake

September 5th, 2017 by

If you’re not a rescue or relief organization, you can’t ask employees to be heroes. But if you create a brand culture that emphasizes community and empathy, and that you care about more than the bottom line when the going gets tough, you might empower individual employees to help in ways that will truly make you proud.

12CAESAR1-master768

Sign of the Times: Delta, Bank of America Bow to Pressure From Trump Supporters

June 12th, 2017 by

Shakespeare in the Park’s new Caesar stages the title character as looking very similar to Donald Trump. Although much art is meant to provoke discussion, enacting the assassination of a deeply controversial president on a prominent stage crosses a line. Visualizing violence against a sitting president is nowhere near being considered acceptable—and your brand probably doesn’t belong anywhere near such displays.

al golin

3 Ways Al Golin Changed PR for the Better

April 10th, 2017 by

Al Golin, founder of global PR firm Golin and noted PR luminary, passed away peacefully at the age of 87 on April 8. More than just the mind behind one of PR’s most successful agencies, Al Golin made many contributions to the evolution of public relations, launching groundbreaking socially minded initiatives, mentoring scores of PR professionals and making the greater good a core part of his company’s culture.

shutterstock_404348185

What Communicators Should Know About ESG

January 16th, 2017 by

As public companies prepare annual reports, corporate communicators and investor relations also need to consider how their business narratives will change in response to the growing demand from institutional investors for disclosure about environmental, social and governance (ESG) factors.

shutterstock_543373207

How to Get Your CSR Story Covered, Even Now

December 28th, 2016 by

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, it’s hard for journalists to avoid numerous brands pitching stories about how much good they’re doing.

shutterstock_526850425

IBM Study Urges Brands to Talk Online About CSR

December 5th, 2016 by

A study warranting attention was unveiled during a U.S. Chamber of Commerce Foundation conference recently. Backed by sentiment analysis software from IBM, the objective was to see if companies that were vocal about their CSR received a reputational lift online and, if so, by how much. Part II: Many of us talk about corporate social responsibility (CSR), but can we define it? A recent Aflac study, shared with PR News Pro exclusively found executives in the CSR space have many definitions for it.

givingtuesday

6 #GivingTuesday Campaigns to Watch

November 28th, 2016 by

In the wake of Black Friday and Cyber Monday comes Giving Tuesday, a counterpunch to consumerism started in 2012 by the 92nd Street Y and the United Nations Foundation. People around the world are encouraged to donate to worthy causes, and some noteworthy names have been leading the charge

Examples of epinephrine pens that the Center for Disease Control and  Prevention guidelines recommend that schools stock to combat food allergies are photographed in the Washington Wednesday, Nov. 13, 2013. The deaths of two girls in Illinois and Virginia from severe food allergies have helped spur efforts to get schools to stockpile emergency medications that can save lives. That effort has now reached the highest level: President Barack Obama's desk. The president was expected to sign a bipartisan bill that offers a financial incentive to states if schools stockpile epinephrine, considered the first-line treatment for people with severe allergies. The medication is administered by injection, through preloaded EpiPens or similar devices. (AP Photo/J. David Ake)

Digging Deeper on the EpiPen Crisis

August 31st, 2016 by

Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in the pharmaceutical space, have seen it before.

shutterstock_223815190

How Much Is Too Much? Tips for Striking the Right Balance With CSR

July 18th, 2016 by

When a company does something good and no one notices, what is the impact? Companies create philanthropic or charitable initiatives as part of their CSR programs for many reasons. Because there is the notion that CSR campaigns are created to cover up bad behavior, some corporations shy away from publicizing these efforts to stakeholders. They worry that if they do, they are signaling that there is a reason behind the strategy and will come under attack.

Cover CSR Green PR Vol. 7 copy

10 Tips for CSR Dialogue Building

June 9th, 2016 by

Corporate social responsibility programs simply can’t have any real lifespan without the work of professional communicators. The best PR pros breathe life into CSR programs by creating ongoing dialogues between a program’s creators and a company’s employees and C-suite, journalists, the public at large on digital channels and communities that stand to benefit from the program itself.