We ask 2022 Nonprofit Awards honoree Dini von Mueffling about working with nonprofits during times of economic uncertainty.
Corporate Social Responsibility

Creativity, Persistence and Context are Keys for Successful Fundraising Communication
October 27th, 2022 by PRNEWS
Tips for Communicating About Climate Change and Sustainability
October 6th, 2022 by Olivia KresicAn analysis of tweets about sustainability and climate change yields tips for communicating with stakeholders who hold a variety of views about the environment. Fortunately, many of the tips have deep roots in PR.

Communicators Push Educational Messages as American Interest in Electric Vehicles Grows
October 4th, 2022 by Nicole SchumanThe rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.

How to Make Sure Corporate ESG Strategy Appeals to Younger Generations
September 22nd, 2022 by Terry BranstadTechnology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.

Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue
September 20th, 2022 by John CaseyA key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

Patagonia and Capitol Hill: Highs and Lows of Environmental PR
September 15th, 2022 by Seth ArensteinIn a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.

How Organizations Can Leverage Their Values and Why They Should
September 8th, 2022 by Nicki GibbsIt’s not a surprise people prefer working for companies that care about the same issues they do. A recent PWC study found that’s the case with nearly 90% of workers. It’s ideal when employees use… Continued

US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers
September 6th, 2022 by Seth ArensteinIn mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns
August 1st, 2022 by Nicole SchumanCommunicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

Data Illuminates Difference Between Corporate Values and Political Stands
July 19th, 2022 by Danny FranklinTaking a stand on a political issue doesn’t define corporate values. Instead, data show values is a company acting on its beliefs.