Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.
Corporate Social Responsibility

IPR Conference Showcases Data to Improve Communication Strategies
April 15th, 2024 by Nicole Schuman
PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
April 12th, 2024 by PRNEWSThis week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program
April 4th, 2024 by Nicole SchumanThis week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

[VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference
March 28th, 2024 by Nicole SchumanFowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity
March 26th, 2024 by Layton LassiterShrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby
January 25th, 2024 by Nicole SchumanWe examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga.

PRNEWS Announces 2024 Agency Elite Top 100
November 27th, 2023 by PRNEWSOur fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

PR Roundup: Measurement Updates, Corporate Silence and Senator Support
October 19th, 2023 by Nicole SchumanThis week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers.

How to Turn Your Clients into Brand Ambassadors
October 3rd, 2023 by Carolyn SakstrupConsumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

Measuring the Impact of Purpose
September 26th, 2023 by Nicole SchumanIn today’s PR industry, many are looking to simply define exactly what the impact of purpose means.