If you’re not a rescue or relief organization, you can’t ask employees to be heroes. But if you create a brand culture that emphasizes community and empathy, and that you care about more than the bottom line when the going gets tough, you might empower individual employees to help in ways that will truly make you proud.
Shakespeare in the Park’s new Caesar stages the title character as looking very similar to Donald Trump. Although much art is meant to provoke discussion, enacting the assassination of a deeply controversial president on a prominent stage crosses a line. Visualizing violence against a sitting president is nowhere near being considered acceptable—and your brand probably doesn’t belong anywhere near such displays.
Al Golin, founder of global PR firm Golin and noted PR luminary, passed away peacefully at the age of 87 on April 8. More than just the mind behind one of PR’s most successful agencies, Al Golin made many contributions to the evolution of public relations, launching groundbreaking socially minded initiatives, mentoring scores of PR professionals and making the greater good a core part of his company’s culture.
As public companies prepare annual reports, corporate communicators and investor relations also need to consider how their business narratives will change in response to the growing demand from institutional investors for disclosure about environmental, social and governance (ESG) factors.
It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, it’s hard for journalists to avoid numerous brands pitching stories about how much good they’re doing.
A study warranting attention was unveiled during a U.S. Chamber of Commerce Foundation conference recently. Backed by sentiment analysis software from IBM, the objective was to see if companies that were vocal about their CSR received a reputational lift online and, if so, by how much. Part II: Many of us talk about corporate social responsibility (CSR), but can we define it? A recent Aflac study, shared with PR News Pro exclusively found executives in the CSR space have many definitions for it.
In the wake of Black Friday and Cyber Monday comes Giving Tuesday, a counterpunch to consumerism started in 2012 by the 92nd Street Y and the United Nations Foundation. People around the world are encouraged to donate to worthy causes, and some noteworthy names have been leading the charge
Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in the pharmaceutical space, have seen it before.
When a company does something good and no one notices, what is the impact? Companies create philanthropic or charitable initiatives as part of their CSR programs for many reasons. Because there is the notion that CSR campaigns are created to cover up bad behavior, some corporations shy away from publicizing these efforts to stakeholders. They worry that if they do, they are signaling that there is a reason behind the strategy and will come under attack.
Corporate social responsibility programs simply can’t have any real lifespan without the work of professional communicators. The best PR pros breathe life into CSR programs by creating ongoing dialogues between a program’s creators and a company’s employees and C-suite, journalists, the public at large on digital channels and communities that stand to benefit from the program itself.