Corporate Responsibility

Three Tips for PR Pros to Seize the Moment and Bolster CSR

October 16th, 2018 by

Communicators in the CSR and sustainability space often need to be opportunistic as they search for ways to build their programs. Using the United Nations General Assembly as an example, Judith Rowland of FleishmanHillard provides tips communicators can use to leverage opportunities at large meetings of public and private leaders.

Should an Aggrieved Brand Spread Its Bad News?

October 10th, 2018 by

Despite the demand for transparency, traditional thinking still holds that when brands receive bad news they should do their best to keep it quiet. When a brand disrupts this pattern and amplifies its bad news, it becomes newsworthy. This describes the case of a gunmaker that issued a press release when its bank refused to continue doing business with it.

Robert Reich on How PR Pros Can Help Heal America’s Broken Civil Discourse

October 9th, 2018 by

The idea that most Americans have lost the ability to speak civilly to each other in these uncertain times may not be Robert Reich’s alone, but he offered an imperative specific to the 2,500+ communicators at the international PRSA confab—in an age when people don’t know how to talk to each other, or how to listen, it’s communications pros who must act as stewards and promoters of civility. “You are people who set the tone very much for what we and how we communicate,” Reich says. “And there is now a vitriol, and anger in the system. We are not communicating.”

Four Tips to Ensure Your Audacious Sustainability Stories Resonate

October 5th, 2018 by

Brands make sustainability commitments all the time. Some gain headlines and go viral. Others receive little or no coverage. A veteran of sustainability communications, FleishmanHillard SVP Bob Axelrod, offers four tips to ensure your sustainability efforts and other CSR work will receive the coverage it merits.

A Decade After Our Economy Crashed, Financial PR Still Has a Transparency Problem

September 13th, 2018 by

Goldman Sachs offered a blanket denial to the reporting from a story published earlier this week in the New York Times, which accuses Goldman of dismissing claims from a top executive who used the firm’s own whistleblower hotline to call out a litany of ethical violations he saw from the inside. Goldman’s statements on the matter call to question why transparency and accountability remain so difficult for the bank to put into practice, and its statements similarly raise more questions.

Social Good in Puerto Rico: LG Partners with Aubrey Plaza to Assist Hurricane Maria Relief Efforts

August 29th, 2018 by

LG Mobile has partnered with actress Aubrey Plaza to bring $200K worth of LG G7 ThinQ smart phones and service to aid recovery efforts in Puerto Rico, which is still recuperating from the aftermath of the 2017 hurricane season. Plaza announced the initiative on Twitter, and LG sent her to Puerto Rico to hand-deliver phones with the non-profit The Hispanic Federation.

Takeaways From Dirty Little Secret, Authenticity Survey and New Subscriber Resources

August 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as additions to the PR News Resources Center, available to subscribers only. This edition highlights a new report from Yum! Brands and a short but terrific template for editorial submissions.

5 Takeaways for Brands From Starbucks’ Antibias Training Report

July 2nd, 2018 by

More than a hollow and cookie-cutter corporate document, “Toward a Vision for Racial Equity & Inclusion at Starbucks: Review and Recommendations” reads as a realigning of perspectives and priorities. This is the work of a brand that has taken a hard, honest look at itself and is ready to share what it has learned.

From Civil Rights to Immigration: Why Brands Should Wade Into Politics Carefully

June 21st, 2018 by

Conventional wisdom held that brands should avoid weighing in on politics or social issues. But as research reports and surveys show, consumers now want brands to stand for something beyond goods and services. That said, brands wade into the political world on several levels, although they do so at their peril, and sometimes their motivation is unclear.

What Brands Need to Think About When They Take a Stand

June 8th, 2018 by

As we know, brands must stand for something beyond the products and services they offer. This means they can no longer remain silent in the face of an attack. They also need to admit when they make mistakes. Margaret Hoerster, a senior partner at Finn Partners, and Ameet Sachdev, a VP at the firm, argue timing, messaging and relevance play important roles when brands decide they should address an issue publicly.