Corporate Social Responsibility

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Corporations Decide on Proper Messaging After Roe v. Wade

June 27th, 2022 by

On June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.

Greenpeace protestors dressed as "This is Fine" Dogs climb a fire truck to protest fossil fuel advertising at Cannes

Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes

June 23rd, 2022 by

Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.

Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands

June 9th, 2022 by

Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO.  The… Continued

Audiences Respond as Organizations Include Them in CSR Campaigns

June 7th, 2022 by

The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change. 

‘Out & Open:’ An Authentic LGBTQ+ -Focused Campaign

June 6th, 2022 by

Certainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign,  a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued

pint of Walmart's Juneteenth Ice Cream was not well-received by the public

What Communicators Can Learn from the Walmart Juneteenth Ice Cream Debacle

June 1st, 2022 by

If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.

‘The Future of Ambition’: New Standards of Success and Work-Life Balance

May 26th, 2022 by

For many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness. 

PR Can and Should Play a Role in Roe v. Wade

May 19th, 2022 by

One thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued

Terms You Need to Know [2Q 2022]

May 17th, 2022 by

This month’s terms to know include Mega Power Frunk and Strive.

#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s Youth

May 9th, 2022 by

In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.