Branding/Marketing

Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO.  The… Continued

Our second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

Our first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.

One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account.