Branding/Marketing

Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.

This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press. 

With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience. 

Moss Kendrix, a pioneer in the field of public relations, played a significant role in transforming the portrayal of minorities, especially Black Americans, in the media over 75 years ago.

It’s a unique selling point to be an award-winning company, as it enhances credibility and trust, so don’t keep it a secret.

Valentine’s Day is a massive cultural bandwagon for brands to jump onto. And for many, this opportunity pays off. But brands, like anyone else on Valentine’s Day, can get it wrong if they’re thoughtless.

Super Bowl ads used to be tightly guarded secrets, revealed only during the game to maximize impact and surprise. But these days, brands seem to release them days or even weeks before the big game. Our author proposes the answer is rooted in two things: marketing ROI and the advent of viral social media content.

This week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.

How can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)? 

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.