The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.
Branding/Marketing


PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever
July 25th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On… Continued

PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
July 18th, 2024 by Nicole SchumanThis week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video
July 18th, 2024 by Kaylee HultgrenAt the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.

Why Companies Fail At Influencer Marketing
July 15th, 2024 by Gabriel de la Rosa ColsCompanies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
July 11th, 2024 by Nicole SchumanThis week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

The Media Relations Long Game
July 10th, 2024 by Andy LoweHow can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
July 10th, 2024 by PRNEWSThe 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Why Awards Should Be an Integral Part of Your PR and Marketing Plan
July 9th, 2024 by Valeria CarrilloWinning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

How to Avoid Charges of Rainbow Washing During Pride Month
June 18th, 2024 by Louise Findlay-WilsonPride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”