At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.
Branding/Marketing


Why Companies Fail At Influencer Marketing
July 15th, 2024 by Gabriel de la Rosa ColsCompanies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
July 11th, 2024 by Nicole SchumanThis week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

The Media Relations Long Game
July 10th, 2024 by Andy LoweHow can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
July 10th, 2024 by PRNEWSThe 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Why Awards Should Be an Integral Part of Your PR and Marketing Plan
July 9th, 2024 by Valeria CarrilloWinning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

How to Avoid Charges of Rainbow Washing During Pride Month
June 18th, 2024 by Louise Findlay-WilsonPride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

PR Roundup: Chestnut and Nathan’s Divorce, PR Job Stress, 2024 State of PR
June 13th, 2024 by Nicole SchumanThis week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
May 24th, 2024 by Nicole SchumanLowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

How To Optimize Success at Your First Trade Show With a Client
May 22nd, 2024 by Madi OlivéIncorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.