PRNEWS Live Discusses Anniversary PR Strategies for the Goodyear Blimp

Doug Grassian, VP of Global Communications at Goodyear
PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event.
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