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JobTracker

July 13th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

The PR NEWS Nail Biter Award

July 13th, 1998 by

The National Newspaper Publishers Association (NNPA) causes sleepless nights for Ann Marie Gothard, vice president and public relations director for Chisolm-Mingo Plus in New York. For her most candid answer to our Nail Biter question,… Continued

Sunbeam: Lack of PR Hurts Image In Wake of Financial Crisis

July 13th, 1998 by

PR at Sunbeam Corp. [SOC] is proving elusive, as its reputation is suffering amid plunging stock prices, a fired CEO and a Securities and Exchange Commission investigation of its accounting practices. In the past year,… Continued

Cancer Research Mobilizes Branding Efforts of Three Academic Hospitals

July 9th, 1998 by

With managed care squeezing national research dollars, there’s no room for competition where cancer is concerned. Which is why three of the nation’s top academic hospitals for cancer research – Dana-Farber Cancer Institute, Brigham &… Continued

Mark Your Calendar

July 9th, 1998 by

July 23-24: Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800. August 29-September 2 Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/ 455-4577.… Continued

The News Monitor

July 9th, 1998 by

Mother’s ‘Criminal’ Past Doesn’t Detract From Web Birth When the National Enquirer broke the story a few days after a Florida woman gave birth live on the Internet, alleging she had a "lengthy criminal past"… Continued

Using Patient Advocacy Ties to Bolster Funding Efforts, Community Initiatives

July 9th, 1998 by

Bridging the gap with the right patient advocacy organizations is key to gaining support from influential patient groups, legislators and medical funding sources. Extending this olive branch is best done in the early stages of… Continued

Job Tracker

July 9th, 1998 by

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, Healthcare PR & Marketing News has rolled out a JobTracker classifieds section. Your ad will reach between… Continued

Agency Wins Account After Being Turned Down; Follow-Up Is Key

July 9th, 1998 by

Sturm Rosenburg King & Company (SRK), a healthcare marketing agency in Chicago, won new client business for corporate branding and strategic marketing from Aurora Health Care in Milwaukee) in May 1998. Kramer Kresselt advertising agency… Continued

Touch-Screen Kiosk Program Conducts Patient Assessment Surveys

July 9th, 1998 by

Customized Reports Available Same Day Instead of handing patients lengthy assessment surveys and forms to fill out, providers can now expedite this process with a touch-screen kiosk that interactively captures patient data in minutes. Although… Continued