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Press Policies on Gadgets, Free Products & Other Giveaways While there’s never any guarantee that a gift you send to the press results in a positive story about your company or product, Media Monitor will… Continued

Working with senior variable annuity and mutual funds marketing staff, brokers/dealers, and fund managers you will serve as the point person for our leading line of business: individual investment products (annuities and mutual funds). Responsible… Continued

Sony Camcorder Controversy: A Snapshot of Crisis Variance More proof of the varied forms crises can take is the fresh controversy out of which Sony Electronics is digging itself. The company has been hit with… Continued

The roller coaster ride of mergers and acquisitions are a white-knuckle time for anyone in corporate communications, often because the initial stages provide little insight into whether you’ll remain on the team once the agreement… Continued

Dow Corning’s proposed $3.2 billion settlement over the breast implant controversy – which will allow it to surface from bankruptcy – represents more than a singular business move. Every year, thousands of companies file for… Continued

As PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" – but what happens when a crisis literally hits home?… Continued

Campaign With ‘Sole’ Reinvigorates 1970s Brand A recent campaign to revitalize Dr. Scholl’s Exercise Sandals turned a $55,000 PR budget into $1,885,255 worth of advertising equivalency, garnering publicity from all types of media outlets and… Continued

Calendar Highlight!!! PR NEWS "Advanced Crisis Management & Media Relations Two-Day Workshop," Sept. 14-15, Sir Francis Drake Hotel, San Francisco, 888/707-5814, http://www.prnewsonline.com August 27, "PAC Roundtable for Corporations," Public Affairs Council, Washington, D.C., 202/872-1790; http://www.pac.org.… Continued

The Job Scene: After the Tassels are Turned: PR Market Healthy For Grads One of the barometers of the health of the PR industry is looking at whether or not college grads are finding work… Continued

Seattle Post Intelligencer Details on pitching an op-ed editor at key media outlets. Circulation: Weekday, 204,905; Sunday, 507,171 Contact : Charles Dunshire, Editorial Page Editor Address : P.O. Box 1090, Seattle, WA, 98111 Phone /FAX… Continued