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Campaign With ‘Sole’ Reinvigorates 1970s Brand A recent campaign to revitalize Dr. Scholl’s Exercise Sandals turned a $55,000 PR budget into $1,885,255 worth of advertising equivalency, garnering publicity from all types of media outlets and… Continued

Calendar Highlight!!! PR NEWS "Advanced Crisis Management & Media Relations Two-Day Workshop," Sept. 14-15, Sir Francis Drake Hotel, San Francisco, 888/707-5814, http://www.prnewsonline.com August 27, "PAC Roundtable for Corporations," Public Affairs Council, Washington, D.C., 202/872-1790; http://www.pac.org.… Continued

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, HPRMN offers a JobTracker classifieds section. Your ad will reach between 5,000 and 7,000 industry PR and… Continued

Patients Are Seen in 30 Minutes or Hospital Pays Tab Two New Jersey hospitals are adopting a Domino’s Pizza-like guarantee for emergency room service that is delivering an exciting point of differentiation in that market.… Continued

August 29-September 2, Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/422-3737. October 11-13, The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. September… Continued

Mayo Puts Its Web Site On ‘Headline Watch’ The site, Mayo Clinic Health Oasis (http://www.mayohealth.org) added "Headline Watch" to its consumer online offerings this month, which provides daily updates on mainstream media health coverage. In… Continued

THE WIN: Fischer & Partners, a Los Angeles-based healthcare marcom firm, became Unicare Life & Health Insurance Company’s national PR agency of record (AOR) last month. Unicare, based in Woodland Hills, Calif., is a subsidiary… Continued

As PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" – but what happens when a crisis literally hits home?… Continued

To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups. The… Continued

PR Vets Aren’t Optimistic About Younger Generation Veteran PR practitioners are not optimistic about the next generation’s writing skills, client relations and business acumen, according to a recent study by a regional PR industy newsletter.… Continued