Subscription Content

Granted, you’ve had enough of all this Monica-and-Bill hubbub, but even if you’re not facing the wrath of Kenneth Starr, the PR lessons remain. Based on that, I have distilled from the Bill Clinton presidency… Continued

Moving the needle on public perception can be an especially tedious task when the cards are stacked against you threefold. But that’s exactly what automotive parts company ITT Industries faced when several years ago it… Continued

Calendar Highlight!!! PR NEWS "Advanced Crisis Management & Media Relations Two-Day Workshop," Sept. 14-15, Sir Francis Drake Hotel, San Francisco, 888/707-5814, http://www.prnewsonlin.com September 9 "11th Annual Public Relations Society of America/Los Angeles Chapter Nonprofit Seminar,"… Continued

Cyber PR: Web Sites – No Longer A What-If Web sites are no longer an option for PR firms, as 80 percent of U.S. public companies have Web sites. Online PR plays a key role… Continued

Discovery Networks 7700 Wisconsin Ave. Bethesda, MD 20814-3579 Do your homework for the producers on the Discovery Networks: they want concise, well-thought out pitches for their shows. The best place to get coverage here is… Continued

Monitoring newsgroups to understand what issues are gnawing at your customers or what perceptions linger in cyberspace about your company has become a key part of corporate reputation management. Because of that, PR NEWS commissioned… Continued

235 Pinelawn Road, Melville, N.Y. 11747-4250; phone 516/843-2700 Close to 1 million people read Newsday for business and lifestyle buzz. But even though this media outlet is based on Long Island, its editorial reach extends… Continued

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued

September 14-18 American Association of Health Plans’ "Serving Medicare & Medicaid Beneficiaries Today and Tomorrow" conference. Baltimore. 202/778-3233 September 28-29 International Quality & Productivity Center’s "1998 Summit on Restructuring Internal Communications to Drive Radical Change"… Continued

HMOs Should Follow Fair Process Guidelines PHILADELPHIA – A main reason the industry is feeling a backlash in public opinion about managed care is because users believe the system is unfair, according to Dr. Arthur… Continued