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Calif. Tobacco Program Loses Impact After Initial Launch The California Tobacco Control Program, which initially demonstrated impressive results by boosting the rate of decline in cigarette consumption, now is barely making a difference, according to… Continued

The industry is falling short of providing consumers with an effective gauge to assess healthcare quality, says the October issue of Consumer Reports (CR), indicating communicators need to better define quality. In its investigative study,… Continued

Managed care organizations – often blasted by the media’s "horror stories" about blocked access to quality care – are fighting back with marketing campaigns which portray a different image. Using a combination of patient testimonials… Continued

New Hires GCI Group, Atlanta, hires Terry Wells as senior VP; was co-founder of Atlanta-based Baron, McDonald & Wells, a high-tech PR agency. USA Networks Enterprises, New York, appoints R. Lee Barstow to director of… Continued

Following are observations from speakers at the PR NEWS Advanced Crisis Management & Media Relations Workshop Sept. 14-15. Key points to consider during a crisis: 1. Be first with the bad news. 2. Announce all… Continued

DS Simon Productions Inc. faced an unusual situation on Aug. 19 when it videotaped, edited and fed via satellite two separate events for two separate clients both highlighting the 500-day countdown to the year 2000.… Continued

October 1-2: "Advanced State Government Relations Workshop," Public Affairs Council, Marriott Waterfront Hotel, Annapolis, Md., 202/872-1790; http://www.pac.org. October 2: "Grassroots Roundtable For Associations With Individual Members," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org.… Continued

PR Contract Terms Yes % No % 1. Have written agreement always 257 94% 15 6% 2. Fee arrangement clearly spelled out 264 97% 8 3% 3. Policy for rebillables clearly spelled out 247 91%… Continued

Details on pitching an op-ed editor at key media outlets. Circulation : Daily, 85,347; Sunday, 81,192 Contact : Peggy Stinnett, Op-Ed Page Editor Address : 66 Jack London Square, Oakland, CA 94607 Phone /Fax: Phone:… Continued

199 S. Cayuga St., Ithaca, NY 14850 "To serve the interest of society" is the mission of the upcoming radio program, Radio Voyager Network. Launching Oct. 5,1998, it will be the world’s first commercial global… Continued