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This new column, Upfront, will be written by Senior Editor Debra Zimmerman Murphey and appear monthly on page 2. If you have an idea for a column or an issue you would like us to… Continued

PR firms that want to expand their business into an emerging market better realize – it’s not your father’s Oldsmobile. It may not even be your older brother’s model. "The Growing Role of PR in… Continued

In one year, St. Joseph Healthcare System, has shaken the Albuquerque, N.M., market up with "Sister Rosalie," its outspoken brand-building icon. Ironically, the 95-year-old Catholic provider was deemed "a silent giant that is completely unpositioned"… Continued

Rx Drugs Getting Comparable OTC Brand Awareness Prescription drugs are achieving the same level of consumer awareness as over-the-counter drugs largely due to the FDA’s relaxed guidelines for television advertising, according to a new survey… Continued

More than 371 counties nationwide will witness a mass exodus from Medicare risk HMOs, according to The Managed Care Information Center (MCIC), an Internet-based healthcare publisher and market research company in Manasquan, N.J. These terminations… Continued

Healthcare communicators realize that the Year 2000 bug is not just an IT problem, and your role now and post-Y2K is crucial. To gauge how prepared your organization is consider the following questions featured in… Continued

America’s Health Network 2500 Universal Studios Plaza Orlando, FL 32819 If you’ve got a great story to tell you don’t have to beat the door down to get America’s Health Network (AHN) producers to consider… Continued

2 Marketing Writers Looking for driven Head Writer and Senior Writer for rapidly growing MCO/Hospital Marketing Group at prime NY healthcare ad agency. Clients include Pfizer and Merck. Great compensation. Fax resume and salary history… Continued

November 9-11 Health Insurance Association of America’s Change, Challenge, and Opportunity: Charting a Course for the 21st Century annual forum. Coronado, Calif. 202/824-1787. November 12-13 IBC USA Conference’s Latin Health Care Summit, Building Successful Private/Public… Continued

Seniors Roll Up Sleeves For ‘Drive-Through’ Flu Shots To prepare mobility-impaired seniors for the flu season, St. Joseph Healthcare in Albuquerque, N.M., reached out by getting seniors to "drive-through" for their annual flu shots. The… Continued