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Agreements between healthcare product manufacturers and independent sales agents can potentially violate federal anti-kickback laws. These laws make it a crime to knowingly and willfully offer, pay, solicit, or receive any compensation to induce referrals… Continued

In one year, St. Joseph Healthcare System, has shaken the Albuquerque, N.M., market up with "Sister Rosalie," its outspoken brand-building icon. Ironically, the 95-year-old Catholic provider was deemed "a silent giant that is completely unpositioned"… Continued

Rx Drugs Getting Comparable OTC Brand Awareness Prescription drugs are achieving the same level of consumer awareness as over-the-counter drugs largely due to the FDA’s relaxed guidelines for television advertising, according to a new survey… Continued

More than 371 counties nationwide will witness a mass exodus from Medicare risk HMOs, according to The Managed Care Information Center (MCIC), an Internet-based healthcare publisher and market research company in Manasquan, N.J. These terminations… Continued

Healthcare communicators realize that the Year 2000 bug is not just an IT problem, and your role now and post-Y2K is crucial. To gauge how prepared your organization is consider the following questions featured in… Continued

The skinny on getting placement for your organization New Los Angeles Times edition targets D.C., New York and Northern California. On Oct. 5, the Times launched a new daily National Edition including sections devoted to… Continued

ESPN 935 Middle Street Bristol, Conn. 60610 Expect to try several times if you’re hoping to pitch an idea over the phone to a real person – not to voicemail. But once you reach an… Continued

As a communicator, your organization or your clients most likely will be affected by the Year 2000 computer glitch. The Y2K bug is not just an IT problem, and your role now and post-Y2K is… Continued

The PR bull market gave way to another deal last week when Ogilvy PR purchased Alexander Communications, one of the PR high rollers in technology. Ogilvy estimates it will bring in between $75 and $80… Continued

BOSTON – PR firm CEOs, government spokespersons, and academics researching the communications field all are wrestling with the place of PR in a future filled with an explosion of technology and interdependent global economies. The… Continued