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P.O. Box 1377 Baltimore, MD 21278-0999 Remember that the Baltimore Sun, owed by Times Mirror is a regional paper, not a national paper when calling the editors with story ideas. However, that does not mean… Continued

For most Americans, the drama of last week’s elections was watching to see if their favorite candidates would win or lose. But for Burson-Marsteller’s Sacramento office, the election meant closure on two California propositions the… Continued

The skinny on getting placement for your organization CIO Business Magazine 92 Old Connecticut Path P.O. Box 9208 Framingham, Mass. 01701-9208 Fax: 508/872-0618 Don’t pitch new product announcements or late-breaking news. The editorial informs CEOs… Continued

Modern Healthcare 740 N. Rush St. Chicago, IL 60611 "This is a news-driven publication," says Editor Neil McLaughlin. His theory is that news is news and no pitches are needed. Sound discouraging? Don’t be dismayed.… Continued

This new column, Upfront, will be written by Senior Editor Debra Zimmerman Murphey and appear monthly on page 2. If you have an idea for a column or an issue you would like us to… Continued

PR firms that want to expand their business into an emerging market better realize – it’s not your father’s Oldsmobile. It may not even be your older brother’s model. "The Growing Role of PR in… Continued

Public Relations Strong writer, publicist skills, recent experience. Send or fax samples to Attn: Public Relations, Pres., BN Group, 13 Emery Ave., Randolph, N.J. 07869 or Fax 973/366-5667. Public Relations Professionals The American Bar Association… Continued

The hype surrounding Y2K is clearing a path for communicators to educate key audiences about the critical issues and be a source of checks-and-balances, ensuring that companies and organizations are minding their infrastructure Ps and… Continued

On the Radar Screen SPJ May Need PR Arriving in L.A., after a five hour flight from D.C., following three days at the PRSA Boston conference and an hour cab ride from the airport, I… Continued

Ensuring that its employees could easily locate information system-wide was one of the biggest challenges that Fannie Mae faced when it created its award-winning Intranet site. The Washington, D.C.-based mortgage financing company wanted its Home… Continued