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Hospitals Call Santa

December 10th, 1998 by

Pediatric hospitals can make sure their patients get an opportunity to speak to old St. Nick through a unique holiday videophone promotion, "Call Santa." Sponsored by 8×8, a Las Vegas manufacturer of video conferencing systems,… Continued

Positioning Is Key in Promoting High-Tech Hospital Advancements

December 10th, 1998 by

When hospitals make technological advancements in care delivery, the PR challenge is in how to best position the breakthrough for print and broadcast journalists. Broadcast reporters, in particular, need a captivating visual image of the… Continued

Festive Phone Cards

December 10th, 1998 by

To better compete with food baskets and other seasonal promotional items, Forum Health Hillside Rehabilitation Hospital in Warren, Ohio, sent its key referral sources holiday pre-paid phone cards. The five-minute cards are "useable" gifts rather… Continued

Social PR and Marketing

December 7th, 1998 by

Women Veterans Claim History through Pride-Filled Memorial Last October more than 36,000 women veterans seized the opportunity to claim their history and honor the nearly two million women who served in the armed forces from… Continued

Calendar

December 7th, 1998 by

PR News/APCO Associates Crisis Management Forum: Strategic Communications for the Year 2000 Feb. 22, 1999 The Capital Hilton, Washington, D.C. To register call 888/707-5814 or visit http://www.prnewsonline.com December 7-8 "Relationship Marketing Strategies," Strategic Research Institute,… Continued

Key Contacts: HealthScout.com

December 7th, 1998 by

HealthScout, http://www.healthscout.com 120 Post Road West Westport, Conn. 06880 Phone: 203/341-7000 "The next best thing to having a doctor in the family" is how site editors describe HealthScout. Covering 712 health topics, http://www.healthscout.com features news,… Continued

Media Insight

December 7th, 1998 by

The Weekly Standard 1150 17th Street, N.W. Suite 505 Washington, D.C. 20036 The Weekly Standard is known as a the hipper, trendier version of conservative political magazines, such as The National Journal, and covers all… Continued

SEC Delivers Plain Speaking to IR

December 7th, 1998 by

Corporate communicators now have an added tool to help strengthen IR by effectively relaying company assets to those already contributing and to those wanting to invest. As of October 1, 1998, The Securities and Exchange… Continued

PR Telecommuters Have Arrived

December 7th, 1998 by

With 11 million people telecommuting in the U.S., employers are finding that innovative employee relations is the key to keeping good PR practitioners. The days of attracting employees with competitive compensation packages, top-notch health benefits… Continued

JobTracker

December 7th, 1998 by

Public Affairs Specialist/$47,006-$61,090 (GS-12) The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service in Riverdale, MD, is recruiting for a public affairs specialist (vacancy#24-52-098, which closes on 12/18/98) at the GS-12 level. The… Continued