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‘Tis The Season To Be Healthy, Capitalize On The Holiday Spirit

December 10th, 1998 by

With sleigh bells ringing and families mingling, the holiday season has arrived. So in an environment cluttered with stories about festive foods, perfect gifts and must-have toys, is there room for healthcare holiday campaigns? Believe… Continued

Developing Meaningful Corporate Relationships

December 10th, 1998 by

Sizable corporate donations often come from individuals and corporations who have a "natural involvement with the hospital" via the executive board, says Robert Meyer, director of development for UCLA’s Medical Sciences, which recently received $25… Continued

CaseStudy: Toy Manufacturer’s $25M Donation Makes Landmark Statement

December 10th, 1998 by

When Mattel Inc. recently donated $25 million to the UCLA Children’s Hospital – the largest corporate donation ever given to a children’s hospital – the gift resulted in a prominent branding coup. The hospital was… Continued

Trends & Ideas

December 7th, 1998 by

Industry Buzz FH Lands Drug Czar Contract Fleishman-Hillard International landed a biggie this week – a $9.4 million contract to help The White House Office of National Drug Control Policy implement a comprehensive anti-drug youth… Continued

Jargon – Are You Really Making Sense or Just Jive Talkin’?

December 7th, 1998 by

Any doctor or lawyer worth his billable hour will tell you that the medical and legal professions are inseparable from their technical jargon. Legal cases aren’t dropped, they’re nol prosed. Potential jurors aren’t questioned, they’re… Continued

Social PR and Marketing

December 7th, 1998 by

Women Veterans Claim History through Pride-Filled Memorial Last October more than 36,000 women veterans seized the opportunity to claim their history and honor the nearly two million women who served in the armed forces from… Continued

Calendar

December 7th, 1998 by

PR News/APCO Associates Crisis Management Forum: Strategic Communications for the Year 2000 Feb. 22, 1999 The Capital Hilton, Washington, D.C. To register call 888/707-5814 or visit http://www.prnewsonline.com December 7-8 "Relationship Marketing Strategies," Strategic Research Institute,… Continued

Key Contacts: HealthScout.com

December 7th, 1998 by

HealthScout, http://www.healthscout.com 120 Post Road West Westport, Conn. 06880 Phone: 203/341-7000 "The next best thing to having a doctor in the family" is how site editors describe HealthScout. Covering 712 health topics, http://www.healthscout.com features news,… Continued

Media Insight

December 7th, 1998 by

The Weekly Standard 1150 17th Street, N.W. Suite 505 Washington, D.C. 20036 The Weekly Standard is known as a the hipper, trendier version of conservative political magazines, such as The National Journal, and covers all… Continued

SEC Delivers Plain Speaking to IR

December 7th, 1998 by

Corporate communicators now have an added tool to help strengthen IR by effectively relaying company assets to those already contributing and to those wanting to invest. As of October 1, 1998, The Securities and Exchange… Continued