With sleigh bells ringing and families mingling, the holiday season has arrived. So in an environment cluttered with stories about festive foods, perfect gifts and must-have toys, is there room for healthcare holiday campaigns? Believe… Continued
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Developing Meaningful Corporate Relationships
December 10th, 1998 by PRNEWSSizable corporate donations often come from individuals and corporations who have a "natural involvement with the hospital" via the executive board, says Robert Meyer, director of development for UCLA’s Medical Sciences, which recently received $25… Continued
CaseStudy: Toy Manufacturer’s $25M Donation Makes Landmark Statement
December 10th, 1998 by PRNEWSWhen Mattel Inc. recently donated $25 million to the UCLA Children’s Hospital – the largest corporate donation ever given to a children’s hospital – the gift resulted in a prominent branding coup. The hospital was… Continued
Trends & Ideas
December 7th, 1998 by PRNEWSIndustry Buzz FH Lands Drug Czar Contract Fleishman-Hillard International landed a biggie this week – a $9.4 million contract to help The White House Office of National Drug Control Policy implement a comprehensive anti-drug youth… Continued
Jargon – Are You Really Making Sense or Just Jive Talkin’?
December 7th, 1998 by PRNEWSAny doctor or lawyer worth his billable hour will tell you that the medical and legal professions are inseparable from their technical jargon. Legal cases aren’t dropped, they’re nol prosed. Potential jurors aren’t questioned, they’re… Continued
Social PR and Marketing
December 7th, 1998 by PRNEWSWomen Veterans Claim History through Pride-Filled Memorial Last October more than 36,000 women veterans seized the opportunity to claim their history and honor the nearly two million women who served in the armed forces from… Continued
Calendar
December 7th, 1998 by PRNEWSPR News/APCO Associates Crisis Management Forum: Strategic Communications for the Year 2000 Feb. 22, 1999 The Capital Hilton, Washington, D.C. To register call 888/707-5814 or visit http://www.prnewsonline.com December 7-8 "Relationship Marketing Strategies," Strategic Research Institute,… Continued
Key Contacts: HealthScout.com
December 7th, 1998 by PRNEWSHealthScout, http://www.healthscout.com 120 Post Road West Westport, Conn. 06880 Phone: 203/341-7000 "The next best thing to having a doctor in the family" is how site editors describe HealthScout. Covering 712 health topics, http://www.healthscout.com features news,… Continued
Media Insight
December 7th, 1998 by PRNEWSThe Weekly Standard 1150 17th Street, N.W. Suite 505 Washington, D.C. 20036 The Weekly Standard is known as a the hipper, trendier version of conservative political magazines, such as The National Journal, and covers all… Continued
SEC Delivers Plain Speaking to IR
December 7th, 1998 by PRNEWSCorporate communicators now have an added tool to help strengthen IR by effectively relaying company assets to those already contributing and to those wanting to invest. As of October 1, 1998, The Securities and Exchange… Continued