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Industry Honors Wes Pedersen, Public Affairs Council director of communications and PR, receives the first "Great Communicator Award" from decades-old Association Trends magazine. The award will be presented annually to an association executive chosen by… Continued

As communicators increasingly use benchmarking to help determine strategies and cost structures, previous benchmarking efforts will help put today’s results in context. One key is to keep background notes and details about statistical methodologies so… Continued

The hype about the millennium bug has become so mainstream that "Y2K" is practically a household name. So, how do you communicate to your customers and your employees exactly what your organization is doing, and… Continued

The rockets underneath the shuttle Discovery may have sent women and men into space last November, but it was Senator John Glenn who launched NASA’s most recent PR success. Although NASA denies it either expected… Continued

For a glimpse into how companies are dealing with Y2K communications, PR NEWS talks to Frank Mitchell, director of business unit communications of Ameritech. Mitchell will be one of the speakers at PR NEWS &… Continued

A new report shows that more than half of top-ranking communication officers are reporting directly to the corporate CEO – heartening news for a profession seeking new ways of proving value. The Public Affairs Group… Continued

Burlington/ACME, International Olympic Committee When I was at Lotus Development in the 1980s, we went through a phase during which the media delighted in calling the company "arrogant." To combat that image, corporate communications proposed… Continued

Sally Dickson of CDB Passes Away Jan. 10 Sally Dickson, one of the founders of Sally Dickson Associates, which later became part of the Creamer Dickson Basford network, died Jan. 10 of congestive heart failure.… Continued

As the $450 million Grand Princess cruise ship sailed into New York harbor last September, getting media coverage of "yet another ship launch" was the goal for Porter Novelli PR. To meet its objective, the… Continued

February 22 "Strategic Communications for the Year 2000 Crisis," PR NEWS & APCO Associates, The Capital Hilton, Washington, D.C., 888/707-5814. March 8-9 "The 1999 Conference on Knowledge Management & Organizational Learning," Hotel Nikko, San Francisco,… Continued