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The political shuffle prompted by the January changing of the Congressional guard means showtime for those in public affairs. Post inauguration, PR agencies nationwide ready their teams both by bringing former government relations pros into… Continued

New Hires Advertising and marcom house Accent Communications, Boston, hires Patti Marxsen as senior account executive on the technology side; previously, she owned her own contracting business, The Write Woman, Boston. Cohn & Wolfe, New… Continued

By 1997, the Delaware Valley Transplant Program (DVTP) in Philadelphia knew it was close to cracking the code on a national collaborative solution to boost organ donation, when it helped draft Pennsylvania Act 102 in… Continued

Americans Worry About Privacy Healthcare consumers view the shift from paper record-keeping to electronic patient records as the most serious current threat to medical privacy, according to a new study by the California HealthCare Foundation.… Continued

Carpe diem is the clarion cry of hospitals confidently leaping into the future to do business online. That industry trend has spurred the launch of Third Millennium Healthcare Systems. This new healthcare arm of the… Continued

Voyeurism on the Web may have started with the likes of the Jenny-cam but now the healthcare world is viewing its marketing possibilities with increasing favor. Allowing cybersurfers to peek through a computer desktop window… Continued

ARRIVALS New England Journal of Medicine: Thomas Bodenheimer, national correspondent; John Iglehart, national correspondent; Robert Kuttner, national correspondent; Karen Daly, senior editorial office coordinator; Briana Doherty, editorial assistant; Nwakaego Fletcher, editorial office assistant; and Andrea… Continued

WomenConnect.Com (http://www.womenconnect.com) 8260 Greensborough Drive Suite 200-A McLean, VA 22102 Women are commanding a growing presence online and have an insatiable appetite for well-targeted, timely health information. To reach the professional 35-plus demo, WomenConnect.com is… Continued

Few would argue the importance of launching campaigns that reach women – who are considered healthcare gatekeepers and primary decision-makers. The marketing challenge is in finding innovative strategies that work. In this age of health… Continued

February 8-11 IQPC’s Healthcare Info Net ’99 conference. Atlanta. 800/882-8684. February 18-19 HealthCare America’s first annual conference, A Brand New Day in Healthcare. San Francisco. 617/742-1740. February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference.… Continued