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10 Rockefeller Plaza, Suite 820 New York, NY 10020 Phone: 818/526-7000 It’s hard to track down the producers of this entertainment and news-driven show. We found that their schedules are grueling, making for a tough… Continued

25 St. James St. London, England SW1A 1HG Editors at this weekly international business newspaper don’t break the stereotype of hard-nose newspaper journalists. Courting these bureau chiefs was no easy feat, as most weren’t concerned… Continued

ARRIVALS New England Journal of Medicine: Thomas Bodenheimer, national correspondent; John Iglehart, national correspondent; Robert Kuttner, national correspondent; Karen Daly, senior editorial office coordinator; Briana Doherty, editorial assistant; Nwakaego Fletcher, editorial office assistant; and Andrea… Continued

WomenConnect.Com (http://www.womenconnect.com) 8260 Greensborough Drive Suite 200-A McLean, VA 22102 Women are commanding a growing presence online and have an insatiable appetite for well-targeted, timely health information. To reach the professional 35-plus demo, WomenConnect.com is… Continued

Few would argue the importance of launching campaigns that reach women – who are considered healthcare gatekeepers and primary decision-makers. The marketing challenge is in finding innovative strategies that work. In this age of health… Continued

February 8-11 IQPC’s Healthcare Info Net ’99 conference. Atlanta. 800/882-8684. February 18-19 HealthCare America’s first annual conference, A Brand New Day in Healthcare. San Francisco. 617/742-1740. February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference.… Continued

Q4 Mergers at Three-Year Low The demand for merger communication shows signs of leveling off as the industry’s trend toward consolidation hits a downward spiral. Healthcare mergers in Q4 of 1998 dipped 23 percent to… Continued

Last fall, an integrated campaign to launch a breakthrough hearing aid had physicians at the Association of Dispensing Audiologists all ears. Hundreds of physicians requested follow- up information about how the new Sonic Innovations’ Natura… Continued

If you’re trying to get the biggest bang out of your direct marketing campaigns, guest columnist Michael Paladini has some home run ideas that will achieve major league results. Toward the end of the baseball… Continued

By 1997, the Delaware Valley Transplant Program (DVTP) in Philadelphia knew it was close to cracking the code on a national collaborative solution to boost organ donation, when it helped draft Pennsylvania Act 102 in… Continued