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April 15-17 National Summit on Post Acute Care Strategies and Partnerships. Atlanta. 800/894-8786. April 21-23 PRSA and Ragan Communications’ Strategic Media Relations Conference. Washington, D.C. 800/878-5331. April 25-27 Forum for Healthcare Strategists’ 4th National Forum… Continued

Today’s healthcare organizations face mounting pressure to develop rock-solid brand awareness with limited resources. Healthcare PR & Marketing News found that industry marketers and PR professionals are overcoming these challenges with strategic partnerships, aggressive media… Continued

Don’t Jump on the Web Without A Strategic Marketing Plan Jumping into cyberspace without a well-developed strategy is like tossing your marketing dollars into a black hole. Top performing healthcare companies on the Web have… Continued

Can you prove to executive management that your marketing communications programs and strategies are performing? It’s a simple question. Finding the answer, however, is a challenge. In today’s healthcare marketplace, constantly redefined by increasing competition,… Continued

When Centura Health was formed in 1995, the result of a merger of 10 Colorado hospitals, it took a branding gamble on addressing an issue that has haunted healthcare since the managed care revolution -… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued

The argument that there is strength in numbers continues to give associations and corporations new ways of pumping up their brands. Wirthlin Worldwide – a research and consulting firm which generally isn’t turning out fluff… Continued

Comparing PR and advertising is like lumping together apples and oranges. Because advertising messages and placements can be controlled, it’s not wise to use the same devices to measure PR, cautions Dr. Walter K. Lindenmann,… Continued

1000 Wilson Boulevard Arlington, VA 22229 Phone: 703/276-3000 Now that spring training is underway, put your best pitch forward (and we don’t mean baseball) for publications like USA Today’s Baseball Weekly. It’s a stand alone… Continued

Moneyline Newshour Recently renamed "The Moneyline Newshour with Lou Dobbs," this CNN flagship evening show isn’t just for financial pitches. In addition to financial coverage, Newshour has increased technology coverage and general-interest stories. Producers and… Continued