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When Centura Health was formed in 1995, the result of a merger of 10 Colorado hospitals, it took a branding gamble on addressing an issue that has haunted healthcare since the managed care revolution -… Continued

Hospitals Say They Are Y2K-Ready Anyone planning an in-patient procedure near year’s end or as January dawns need not worry about the Y2K bug, according to an American Hospital Association (AHA) survey. Most hospitals questioned… Continued

Budget constraints didn’t stifle the success of University Health System’s "NurseLink" campaign. In spite of a budget that represented less than 10 percent of what the top four health systems each spent on marketing in… Continued

To reach the insured gay and lesbian community in Los Angeles with preventive healthcare services, the Lambda Medical Group developed a compelling campaign integrating managed care marketing, advertising, direct mail and public relations. With a… Continued

If your healthcare organization wants to boost its image, informational partnerships with non-healthcare companies offer virtually unlimited opportunity. Salinas Valley Memorial Hospital in Salinas, Calif., for example, reaped global benefits "Partners in Health Technology," a… Continued

Moneyline Newshour Recently renamed "The Moneyline Newshour with Lou Dobbs," this CNN flagship evening show isn’t just for financial pitches. In addition to financial coverage, Newshour has increased technology coverage and general-interest stories. Producers and… Continued

The NATO bombings in Kosovo might not seem at first glance to have particular relevance to the PR discipline. Smart companies with strong brand recognition, however, realize that no one is immune from the threat… Continued

"Corporate Conversation" is a new feature in PR NEWS. Because the universe of corporate PR/IR/marcom is immense, we’ll introduce you biweekly to a corporate communications executive. To suggest someone to feature, send a fax to… Continued

Kenneth D. Makovsky, president of international PR firm Makovsky & Company, recently spoke at the Belgian National Public Relations Conference about his predictions for PR going into the millennium. He is founder and past president… Continued

This month, Healthcare PR & Marketing News, a leading industry newsletter for communicators, announced the winners of its annual Best PR, Integrated and Marketing Campaigns of 1998. Best PR: Salinas Valley Memorial Hospital’s "Partners in… Continued