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The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued

The argument that there is strength in numbers continues to give associations and corporations new ways of pumping up their brands. Wirthlin Worldwide – a research and consulting firm which generally isn’t turning out fluff… Continued

Comparing PR and advertising is like lumping together apples and oranges. Because advertising messages and placements can be controlled, it’s not wise to use the same devices to measure PR, cautions Dr. Walter K. Lindenmann,… Continued

1000 Wilson Boulevard Arlington, VA 22229 Phone: 703/276-3000 Now that spring training is underway, put your best pitch forward (and we don’t mean baseball) for publications like USA Today’s Baseball Weekly. It’s a stand alone… Continued

Moneyline Newshour Recently renamed "The Moneyline Newshour with Lou Dobbs," this CNN flagship evening show isn’t just for financial pitches. In addition to financial coverage, Newshour has increased technology coverage and general-interest stories. Producers and… Continued

The NATO bombings in Kosovo might not seem at first glance to have particular relevance to the PR discipline. Smart companies with strong brand recognition, however, realize that no one is immune from the threat… Continued

"Corporate Conversation" is a new feature in PR NEWS. Because the universe of corporate PR/IR/marcom is immense, we’ll introduce you biweekly to a corporate communications executive. To suggest someone to feature, send a fax to… Continued

Kenneth D. Makovsky, president of international PR firm Makovsky & Company, recently spoke at the Belgian National Public Relations Conference about his predictions for PR going into the millennium. He is founder and past president… Continued

The Hoffman Agency, one of Silicon Valley’s fastest-growing high-tech PR agencies, is seeking: PR professionals to manage our key storage and electronics industry accounts. The ideal candidates have four to six years of high-tech PR… Continued

CEOs Rate Communications a ‘7’ on 10-Pt. Scale Until recent years, the PR industry has sorely lacked market research to help professionals analyze their efforts. Every aspect of PR, from benchmarking and best practices to… Continued