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The NATO bombings in Kosovo might not seem at first glance to have particular relevance to the PR discipline. Smart companies with strong brand recognition, however, realize that no one is immune from the threat… Continued

"Corporate Conversation" is a new feature in PR NEWS. Because the universe of corporate PR/IR/marcom is immense, we’ll introduce you biweekly to a corporate communications executive. To suggest someone to feature, send a fax to… Continued

Kenneth D. Makovsky, president of international PR firm Makovsky & Company, recently spoke at the Belgian National Public Relations Conference about his predictions for PR going into the millennium. He is founder and past president… Continued

This month, Healthcare PR & Marketing News, a leading industry newsletter for communicators, announced the winners of its annual Best PR, Integrated and Marketing Campaigns of 1998. Best PR: Salinas Valley Memorial Hospital’s "Partners in… Continued

Business Moves Ruder Finn acquires 21-year-old Paris-based Mynecom, the healthcare communications agency founded by Mina Volovitch, which will be merged with RF’s Paris office. Mynecom developed a reputation for its work in AIDS, oncology and,… Continued

General Alan Taylor Communications (New York) to leverage Europlay International’s (Waterloo, Belgium) sponsorship of the 2000 European Soccer Championships; also chosen to promote the Jose Cuervo International’s sponsorship of professional beach volleyball and chosen by… Continued

April 14 "First Rowland Roundtable on New Investor Class," with author and economist Lawrence Kudlow, The Rowland Company, 1675 Broadway, New York, 212/527-8835. April 16 "Writing for the Wired World," International Association of Business Communicators,… Continued

Agencies with designs on the booming healthcare market, one of the most profitable in PR, need to focus special attention on developing strategic informational partnerships. These alliances, often with companies outside of the industry, allow… Continued

Seven Broadcast Plaza Buffalo, NY 14202 716/845-6100 If you’re frustrated with pitching national news shows such as Good Morning America or the Today Show, try targeting local affiliates with similar programs. Although getting air time… Continued

Babycenter.com 539 Bryant St. Suite 200 San Francisco, Calif. 94107 This site launched two years ago, but it’s still in the gestation phase and continues to evolve (a new design premieres at the end of… Continued