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Business Moves Ruder Finn acquires 21-year-old Paris-based Mynecom, the healthcare communications agency founded by Mina Volovitch, which will be merged with RF’s Paris office. Mynecom developed a reputation for its work in AIDS, oncology and,… Continued

General Alan Taylor Communications (New York) to leverage Europlay International’s (Waterloo, Belgium) sponsorship of the 2000 European Soccer Championships; also chosen to promote the Jose Cuervo International’s sponsorship of professional beach volleyball and chosen by… Continued

April 14 "First Rowland Roundtable on New Investor Class," with author and economist Lawrence Kudlow, The Rowland Company, 1675 Broadway, New York, 212/527-8835. April 16 "Writing for the Wired World," International Association of Business Communicators,… Continued

Agencies with designs on the booming healthcare market, one of the most profitable in PR, need to focus special attention on developing strategic informational partnerships. These alliances, often with companies outside of the industry, allow… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued

The argument that there is strength in numbers continues to give associations and corporations new ways of pumping up their brands. Wirthlin Worldwide – a research and consulting firm which generally isn’t turning out fluff… Continued

Comparing PR and advertising is like lumping together apples and oranges. Because advertising messages and placements can be controlled, it’s not wise to use the same devices to measure PR, cautions Dr. Walter K. Lindenmann,… Continued

1000 Wilson Boulevard Arlington, VA 22229 Phone: 703/276-3000 Now that spring training is underway, put your best pitch forward (and we don’t mean baseball) for publications like USA Today’s Baseball Weekly. It’s a stand alone… Continued

When two CEOs amid merger negotiations are shown on the nightly news engaging in congenial banter, a viewer might assume that all of the critical parts of the deal have been hashed out. But a… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued