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Compared with bottom-line measurements like ROI, employee satisfaction might seem far less important. The more "enlightened" PR industry CEOs, recruiters and executives, however, are striving to keep tabs on compensation and employee issues. Judith Cushman,… Continued

On April Fool’s Day this year, Urban Juice & Soda Co. posted the following press release on its corporate Web site, jonessoda.com: "John Deeree Acquires Jones Soda in a $45 million stock swap deal." "It… Continued

May 11 "Newsroom Technologies," PRSA/NCC, Capitol Hilton, Washington, D.C., 703/691-9212. (Topics to be discussed include how the typical newsroom computer is configured; how the online revolution impacts in-house systems; how reporters and producers in the… Continued

An oft-used barometer for gauging the status of PR is college enrollment/graduations statistics for PR majors or those declaring their intent to pursue a PR job. So recruiters and academicians should be pleased to learn… Continued

PSAs About Children’s Causes Interest Broadcasters Historically, news editors and producers have snubbed their noses at canned copy. But when it comes to broadcast trends, radio and TV stations often accept and even appreciate the… Continued

Men’s Health 33 East Minor Street Emmaus, PA 18098 Fax: 610/967-7725 If you want to get on the good side of Men’s Health editors, give them an inside track on a major medical study or… Continued

FamilyPC 28 E. 28th Street 12th floor New York, NY 10016 You’ll have to go through the PR department before contacting any editors at FamilyPC. That’s the bad news. Once you’ve overcome this insideous bureaucracy,… Continued

Elisabeth Ingoldsby New York Life Ins. Co. vice president/corporate communications 51 Madison Avenue New York, N.Y. 10010 [email protected] Early Years: Born Englewood, N.J. Graduated Dwight Morrow High School & University of Vermont First job: freelance… Continued

It took the U.S. Department of Treasury 70 years to redesign the most widely used currency in the nation – the $20 bill. So a PR campaign to gain acceptance for Andrew Jackson’s new look… Continued

Mike McCurry Speaks at Council of PR Firms Event in New York Former White House Press Secretary Mike McCurry might have had some stressful days during his twilight hours as Bill Clinton’s key spokesperson fielding… Continued