Virnell A. Bruce, VP of communications at Lockheed Martin Corporation Space and Strategic Missiles Sector in Bethesda, Md., since 1995, joins the Boeing Company May 26 as VP of communications for government relations. Bruce will… Continued
Subscription Content
Job Tracker
May 17th, 1999 by PRNEWSPUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville KY, seeks a PR professional with minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media relations;… Continued
Creating a Corporate Culture: Seeking Employees’ Opinions is Step No. 1
May 17th, 1999 by PRNEWSNEW YORK – It’s no secret in the PR world that an open workplace environment is the backbone to achieving positive employee communications. But the buzz word for the new millennium is "corporate culture" and… Continued
Industry Briefs
May 17th, 1999 by PRNEWSBusiness Moves The Direct Marketing Association (DMA) acquires Internet Alliance, a trade association, resulting in a $1.4 trillion direct marketing industry organization. IA was first established in 1982 as Interactive Services Association and reorganized last… Continued
New Hires & Promotions
May 17th, 1999 by PRNEWSCorporate/Media American Baby magazine (owned by Primedia), New York, names Emilie Gale senior account manager; previously an account manager at USA Today, Arlington, Va. The Miami Herald hires William Cone as general manager and executive… Continued
PR Helps Open Doors – And Minds – for New Medical Center
May 17th, 1999 by PRNEWSWhen the Lambda Medical Group opened its doors in Los Angeles in September, it had to do more than the average medical center to gain entree into the healthcare community. A fancy guest list and… Continued
Key Contacts: The Denver Post
May 17th, 1999 by PRNEWS1560 Broadway Street Denver, CO 80202 Fax: 303/820-1679 e-mail: living@denverpost.com Although the Littleton, Colo., massacre continues to monopolize national headlines, the lifestyle section of The Denver Post doesn’t want pitches based on that hook. (Editors… Continued
Media Insight
May 17th, 1999 by PRNEWSStar Tribune 425 Portland Ave. South Minneapolis, MN 55488 The Star Tribune employs what the paper calls "section coordinators" to help sort faxes and do other administrative tasks. What these staffers also do, however, is… Continued
Partnering with Black Churches
May 13th, 1999 by PRNEWSTo reach African Americans with HIV/AIDS prevention and treatment messages, the church must be involved in your community efforts. Here are some strategies for mobilizing this support: Identify the influential black churches in your area… Continued