Compared to their white counterparts, obesity is less of a health hazard for blacks, according to research by the American Cancer Society. Being overweight, increases the chances of dying from cancer and heavier people face… Continued
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Medicaid Patients Less Likely To Get Kidney Transplants
October 14th, 1999 by PRNEWSCalifornia Medicaid patients are far less likely to be placed on a waiting list for kidney transplant than Medicare patients or those who qualify for both Medicaid and Medicare, according to Health Research and Educational… Continued
Drivers Of Health Plan Retention
October 14th, 1999 by PRNEWSOpen enrollment marketing campaigns are in full swing, but many HMOs may be surprised to find that cost is not a major reason health plan members voluntarily switch from one plan to another. Customer relationships… Continued
Healthcare Compensation Growth Tied To Performance-Based Incentives
October 14th, 1999 by PRNEWSTo offset modest increases of 3.5% in hospital-based marketing/PR salaries projected for the new millennium, healthcare communicators will have to identify more incentive-driven opportunities that exist with lucrative retail ventures and programs that increase market… Continued
Crown Crafts Buddies Up with Other Brands to Reach Teens
October 11th, 1999 by PRNEWSSnuggle up to this marcom challenge: You have a product traditionally sold through linen departments to parents of kids ages 3 to 8. Now make it appeal to pre-teen girls. Crown Crafts, Inc., an Atlanta-based… Continued
Calendar
October 11th, 1999 by PRNEWSOctober 13-15 The Folio Show, American Business Press, New York Hilton & Towers, New York, 800/927-5007, www.intertecevents.com October 16-20 Online Learning ’99, Online Learning, Los Angeles Convention Center, Los Angeles, 703/318-0300 x578, www.onlinelearning99.com October 24-26… Continued
Get Your Fitness-Focused Pitches in the Zone
October 11th, 1999 by PRNEWSHere’s the skinny on a new media opp: E-Zone Network is getting inside the heads of exercisers while they work out. Launched in March, E-Zone exercise and entertainment programs reach a captive audience of fitness-focused… Continued
Media Insight
October 11th, 1999 by PRNEWSCableFAX Daily 1201 Seven Locks Rd., Suite 300 Potomac, MD 20854-2958 CableFAX Daily highlights the latest news, trends and information about and for the cable industry five days a week in a bulleted format. Like… Continued
Agency Chief Surmises Global PR Challenges
October 11th, 1999 by PRNEWSAs the World Turns Last week’s announcement that MCI WorldCom would indeed buy Sprint Corp. for $129 billion – the biggest corporate merger in history – provided more evidence that it’s not a small world… Continued
Job Tracker
October 11th, 1999 by PRNEWSPR Account Management-Account Representatives through Senior Account Managers We’re Lois Paul & Partners, a leading national high-tech Public Relations agency with offices in Boston, MA, San Francisco, CA and Austin, TX. At Lois Paul &… Continued