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Mark Your Calendar

October 14th, 1999 by

October 24-27 National Association for Women’s Health’s 12th Annual Executive Summit on Women’s Health. Philadelphia. 312/786-1468. November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812. www.ehealthcareworld.com. November 14-17 Integrated Healthcare Institute’s Symposium on Gonverning Healthcare Systems… Continued

Pennsylvania Takes Stand On Family Violence

October 14th, 1999 by

Pennsylvania’s Attorney General’s Office is asking the state’s employers, religious and healthcare organizations to promote family violence prevention with community-specific recommendations. Members of a family violence task force issued a 300-page report titled a "Final… Continued

Breast Cancer Book Targets Children

October 14th, 1999 by

Children of breast cancer survivors are often left out of the high-profile campaigns to raise awareness about the disease. A new book, KIDS TALK: Kids Speak Out About Breast Cancer, helps fill this void. Sponsored… Continued

Campaign Pokes Fun at Fitness

October 14th, 1999 by

A new $10 million ad campaign is targeting the funny bone of health-conscious consumers to promote eNutrition, an online source of nutritional products and information. One of the ads cautions: "Time is against you. Gravity… Continued

HMO Campaign Targets Multi-Ethnic Audience

October 14th, 1999 by

To target California’s diverse market, Health Net recently launched a major advertising campaign available in four languages: English, Spanish, Cantonese and Tagalog. It is believed to be the first advertising effort by a health plan… Continued

Leveraging PR for Social Change

October 11th, 1999 by

WASHINGTON, D.C. — When PRSA’s National Capital Chapter inducted the first 50 luminaries into its Public Relations Hall of Fame Oct. 1, many were lauded for their commitments to public service. But few could say… Continued

The Shandwick Shuffle

October 11th, 1999 by

Shandwick International has reorganized its executive team, moving Scott Meyer to CEO from his position of CEO, Shandwick Americas. Michael Murphy becomes Deputy CEO, up from CEO of Shandwick Europe. Mary Jeffries is named COO… Continued

Internet Shapes Public Policy

October 11th, 1999 by

Sure, thousands of kids who not long ago delivered newspapers for a living are getting rich with dot.com ventures. But grown-ups, including public affairs professionals, are also using the Internet to affect the political process.… Continued

Image Patrol Report

October 11th, 1999 by

Ryder Cup It’s not how you play the game, it’s who has the winning score It’s not very often that one draws parallels between secondary education and professional sports, but thanks to golf’s Ryder Cup… Continued

Crown Crafts Buddies Up with Other Brands to Reach Teens

October 11th, 1999 by

Snuggle up to this marcom challenge: You have a product traditionally sold through linen departments to parents of kids ages 3 to 8. Now make it appeal to pre-teen girls. Crown Crafts, Inc., an Atlanta-based… Continued