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Blacks At Lower Risk Of Obesity

October 14th, 1999 by

Compared to their white counterparts, obesity is less of a health hazard for blacks, according to research by the American Cancer Society. Being overweight, increases the chances of dying from cancer and heavier people face… Continued

Medicaid Patients Less Likely To Get Kidney Transplants

October 14th, 1999 by

California Medicaid patients are far less likely to be placed on a waiting list for kidney transplant than Medicare patients or those who qualify for both Medicaid and Medicare, according to Health Research and Educational… Continued

Drivers Of Health Plan Retention

October 14th, 1999 by

Open enrollment marketing campaigns are in full swing, but many HMOs may be surprised to find that cost is not a major reason health plan members voluntarily switch from one plan to another. Customer relationships… Continued

Healthcare Compensation Growth Tied To Performance-Based Incentives

October 14th, 1999 by

To offset modest increases of 3.5% in hospital-based marketing/PR salaries projected for the new millennium, healthcare communicators will have to identify more incentive-driven opportunities that exist with lucrative retail ventures and programs that increase market… Continued

Crown Crafts Buddies Up with Other Brands to Reach Teens

October 11th, 1999 by

Snuggle up to this marcom challenge: You have a product traditionally sold through linen departments to parents of kids ages 3 to 8. Now make it appeal to pre-teen girls. Crown Crafts, Inc., an Atlanta-based… Continued

Calendar

October 11th, 1999 by

October 13-15 The Folio Show, American Business Press, New York Hilton & Towers, New York, 800/927-5007, www.intertecevents.com October 16-20 Online Learning ’99, Online Learning, Los Angeles Convention Center, Los Angeles, 703/318-0300 x578, www.onlinelearning99.com October 24-26… Continued

Get Your Fitness-Focused Pitches in the Zone

October 11th, 1999 by

Here’s the skinny on a new media opp: E-Zone Network is getting inside the heads of exercisers while they work out. Launched in March, E-Zone exercise and entertainment programs reach a captive audience of fitness-focused… Continued

Media Insight

October 11th, 1999 by

CableFAX Daily 1201 Seven Locks Rd., Suite 300 Potomac, MD 20854-2958 CableFAX Daily highlights the latest news, trends and information about and for the cable industry five days a week in a bulleted format. Like… Continued

Agency Chief Surmises Global PR Challenges

October 11th, 1999 by

As the World Turns Last week’s announcement that MCI WorldCom would indeed buy Sprint Corp. for $129 billion – the biggest corporate merger in history – provided more evidence that it’s not a small world… Continued

Job Tracker

October 11th, 1999 by

PR Account Management-Account Representatives through Senior Account Managers We’re Lois Paul & Partners, a leading national high-tech Public Relations agency with offices in Boston, MA, San Francisco, CA and Austin, TX. At Lois Paul &… Continued