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Technology – It’s Not Just for Email Anymore

November 8th, 1999 by

Martin Luther took advantage of the technology at his disposal when he nailed up 95 theses to the church door at Wittenberg, creating what could be considered the first print press release. Four hundred and… Continued

Job Tracker

November 8th, 1999 by

Account Supervisor and Vice President/Technology Padilla Speer Beardsley Inc./NY Office 950 Third Avenue New York, NY 10022 Our fastest growing practice area needs 2 top level PR pros. Entrepreneurial environ. Candidate w/exp. in business to… Continued

Media Metrix Goes North

November 1st, 1999 by

Digital media measurement firm Media Metrix has expanded its reach across another border, this time expanding into the Canadian market. The firm partners with ComQUEST Research to form Media Metrix Canada. (Media Metrix, 212/515-8700, www.mediametrix.com)

Make Someone Happy

November 1st, 1999 by

A verbal thank you is a good reward for quality work, but respondents to American Express Incentive Services survey would prefer a trip to the destination of their choice. Verbal pats on the back, job… Continued

Bumping the Dues at PRSA

November 1st, 1999 by

In a move that failed to topple mountains or seriously affect the alignment of the universe, PRSA members voted by a nearly 4-to-1 margin to increase dues to $225 from $175 at the organization’s annual… Continued

Focus on Internet Community, Content At PRSA Conference

November 1st, 1999 by

ANAHEIM Calif. – PR is about to get a new shot at glory. Gone are the days of explaining its function to management or having the uninformed confuse it for advertising. The Internet, with its… Continued

On The Beat

November 1st, 1999 by

As much as you may need journalists, rest assured that they need you too. Testament to this is the constant flow of daily queries from journalists into ProfNet, which connects reporters with the right sources.… Continued

Editorial Calendar Alerts

November 1st, 1999 by

Your Guide To Upcoming Special Issues & Features Computer Technology Review Editorial: A Year in Review for Disc Storage. Review of technology that has emerged during 1999 in storage. Deadline: Nov. 5 Background: The 75,000… Continued

‘Gettin’ Busy? Get Tested,’ AIDS Program Tells Teens

November 1st, 1999 by

When you’re targeting teens, talk to teens and only to teens. You’ll lose them if you adult down the language to avoid offending or confusing grown-ups. That’s according to Montefiore Medical Center in the Bronx,… Continued

Ten PR Questions Startups Should Ask Themselves

November 1st, 1999 by

In the era of dotcoms and millionaire 20-year-olds, seemingly everyone is getting rich with a startup. But if you or a potential client is thinking about launching while doing your own PR, here’s a quick… Continued